How Analytics can Save You Money
The Google Blog has a great guest post up today from Tom Critchlow of Distilled titled Using The Wrong Tracking Code Can Cost You $500k a Year. In it, Tom goes over a very simple error that can cause a huge drop in conversion for a very specific slice of users—those using Internet Explorer 8.
It seems like such a non-issue until you see how the conversion rate for those users sucks compared to everyone else. And all because of a simple little thing like not using Google’s latest code.
I think a lot about how this stuff (analytics and numbers) can help people and small businesses with their sites, and this post is a great example of something that’s small, easy to fix, and has a huge impact on the bottom line.
Analytics can do a lot of stuff to make you smarter about who you target, how to target them more efficiently, and how to expand your reach on the web as quickly as possible. But when it comes down to it, what we all want to do is make more money and spend less time doing it.
Nice work Tom—well done.