I have a confession to make: learning about analytics isn’t very exciting. There are some very cool things you can do once you know the basics and can dig around an Analytics report—but for the most part I’m guess most people react to analytics with a dismissive “eh.”

Which is fine—I understand. It’s one of those things that’s hard to get excited about until you see for yourself the kind of cool data you can get from it.

SEO, on the other hand, is something everyone gets excited about. After all, SEO means more traffic and that’s always exciting.

I’ve neglected to cover the basics of optimizing a website, and it all starts with SEO. So I’m going to do a better job of covering SEO-related topics because you can’t really get a lot of value out of analytics reports if you only have 5 or 10 people visiting your site.

First you get the traffic.

Then you get the analytics.

Then you get the power.

Or something like that.

So get ready to see some basic SEO posts here at Applied Analytics so you can start driving some organic traffic (a term that I’ll talk more about) to your site(s). Once we start a flow of traffic coming to your site we can begin to apply the magic of analytics and learn some cool stuff about the people that are showing up.

You can also get started by checking out the links on the sidebar: Copyblogger’s SEO Guide and the Google Analytics SEO Handbook.

Image by smemon87